What is Influence Marketing?
I suppose the influence marketing is already a familiar technique for you or at least you have heard about it. This trend in digital marketing marked its peak in the past year, but we are still expecting the real peak of the Influencers in 2018. However, if this is a new topic for you, here is what influence marketing is. It’s a business and branding technique, in which a person in a particular circle or industry who has the power to form public opinion talks about you, your product or brand, recommending it. By this time, Influencers build a certain image for your brand to their followers. Between influence marketing and the recommendation of a certain celebrity, although sounding similar to a technique, have a significant difference – the Influencer builds the image of your brand directly by communicating with its followers, directly on social networks rather than through TV or radio ads.
