Hi, I’m Petar Dyaksov
An entrepreneur from Plovdiv, born in 1989. Since 2009, when I launched my first online store, I have been working in e-commerce and digital marketing.
I founded a digital agency, and together with my team we have worked with more than 400 clients. I build my own online businesses, invest in growing companies and spend time with young people as a speaker, mentor and organiser of initiatives.
17+years in business400+clients80+talks and panelsMy goal is simple: every day, to be a little better than yesterday. As an entrepreneur, as a father and as a person.
Even as a child I pictured myself running a business. My father was my role model. My parents have always had their own company and I grew up around it, watching up close how a business is run and how it changes over the years.
That is how I knew I would be an entrepreneur. My first online store went live in 2009. Since then every project has taught me something new: how to build a team, how to earn customers’ trust and how to grow without burning out.
I love learning new things, setting myself hard challenges, travelling and sport. I believe small daily improvements add up, and that the best investment is in knowledge and in the people around you.
Companies I am part of and help grow
From e-commerce to software, artificial intelligence and investments.
SEOMAX
digital agencyA full-service digital marketing agency: online advertising, social media, SEO, websites, graphic design and branding.
seomax.bg
Fragrances.bg
since 2011An online store for original designer perfumes. Today it is among the leaders in its field and also sells in Greece and the EU.
fragrances.bg
Timedix
watchesAn online store and showroom in Plovdiv for original watches from well-known brands, selling in Bulgaria, Greece and the EU.
timedix.bg
RED Group Capital
investmentsInvests in start-ups and small and medium-sized companies with potential. Besides capital, it offers strategic support and access to a network of experts.
redgroup.bg
Zenterra AI
artificial intelligenceAn independent AI integrator and consultant from Sofia and Plovdiv. It helps companies choose, roll out and connect AI tools to their business.
zenterra.ai
GombaShop
SaaSThe first Bulgarian SaaS platform for online stores, built for small and medium-sized businesses. It comes with templates, payments and SEO tools.
gombashop.bg
Design Expert
designA team of professional graphic designers for a flat monthly fee. Designs within 24 hours and unlimited requests and revisions.
designexpert.bg
Education
Skills and recognition
Helping the next generation
As a mentor I share experience, knowledge and honest feedback with young people taking their first steps in their careers and in business. I believe you grow fastest when someone who has already walked the path is by your side.
How I contribute to the industry
As a jury member I help recognise some of the strongest projects in digital business, e-commerce and entrepreneurship.
BGWeb: Website of the Year
Jury member of the competition for the best Bulgarian websites for seven consecutive editions.
StartUp Bulgaria
Jury member in StartUp Bulgaria’s competition for start-up companies.
LEAP
Jury member in the selection of participants for ABLE’s LEAP leadership programme.
TOYP Bulgaria
Jury member of JCI Bulgaria’s Ten Outstanding Young Persons of Bulgaria award.
ABLE Activator Plovdiv
Jury member of ABLE’s entrepreneurship programme for young people in Plovdiv.
Innovation & Tech Awards
Jury member in the “Best Technology in E-commerce” category.
Causes and initiatives
JCI Bulgaria
I was President of JCI Bulgaria in 2017. In 2019 I received the title of “Senator” #77765, a lifetime membership in one of the largest international youth organisations.
ABLE
Since 2025 I have been part of ABLE, the non-profit organisation of Bulgarian leaders and entrepreneurs. It inspires me to be part of such an active community, one set on making meaningful change happen.
Digital Stars
In 2019 we launched the “Best Young Digital Marketers of Bulgaria” competition for specialists aged 18 to 35.
Talks, panels and trainings
Since 2015 I have shared my experience at conferences, universities and business forums.
Invite me to speakBrands I have worked with
More than 400 companies, from international chains to small Bulgarian online stores.
Perfumes from A to Z
The first Bulgarian book about the fragrant world of perfumes, which I wrote together with Hristina Dimitrova. A guide to the world of designer perfumery, distributed free of charge.
Request a consultation to grow your online business
My team and I can help your business grow online. We have worked with more than 400 clients from a wide range of industries.
- Review of your current online presence
- Specific recommendations on ads, SEO and content
- Experience from 400+ projects and 17 years in e-commerce
- Have an innovative product and looking for investment