Marketing and SEO
Practical articles on digital marketing, SEO, ecommerce, social media, email and content. Most of them come from real work with clients and my own online stores, so you will find concrete tactics, examples and mistakes to avoid rather than buzzwords. Useful for business owners, marketers and anyone who wants more traffic, more leads and more sales online.
Automated email marketing for online stores: 7 tips
Every online store owner wants to get the most out of their resources, with a strategy that turns traffic into lasting value.…
How to land a digital marketing internship at an agency
When we launched our first internship program in 2014, I had no idea how much of an impact it would have. In…
How Neural Interfaces Will Transform Business and Marketing
Life after the smartphone: why business and marketing will never be the same An era is ending, and the next one isn’t…
TikTok marketing: passing fad or long-term trend?
In just a few years, TikTok has conquered the world and become one of the most popular social media apps out there.…
E-commerce 4x4: running a successful online store in Bulgaria
How to grow your online store’s sales E-commerce has been growing at an impressive pace in recent years. The latest Eurostat data…
LinkedIn marketing basics
LinkedIn is one of the largest social networks, yet when it comes to online marketing, it often gets overlooked. It deserves better.…
From zero to BGN 100,000 in under a year: launching an online store
From zero to BGN 100,000 (about €51,000) in under a year: how to launch a successful online store More and more people…
What are the benefits of influencer marketing?
What is influencer marketing? Chances are you already know influencer marketing, or at least you’ve heard of it. This digital marketing trend…
3 Facebook Remarketing Tactics for Online Stores (Video + Slides)
3 proven Facebook remarketing tactics for online stores You might associate 2004 with the Olympic Games or with Bulgaria joining NATO. But…
The persuasive power of content marketing
The persuasive power of content marketing Ever heard the phrase “content is king”? It’s true: content rules the internet. It’s one of…
How to Use Instagram Hashtags for Your Business
How to use Instagram hashtags for your business We see countless changes all around us, but the most interesting ones are still…
How to build a successful online store in 10 steps
Today’s consumer is digital. People spend far more time online than in the real world, and more and more of them skip…
I write from practice, not theory
Petar Dyaksov is an entrepreneur, founder of a digital agency and of online stores such as Fragrances.bg and Timedix. More about me