What is Influence Marketing? I suppose the influence marketing is already a familiar technique for you or at least you have heard about it. This trend in digital marketing marked its peak in the past year, but we are still expecting the real peak of the Influencers in 2018. However, if this is a new topic

Instagram and the Stories Instagram is frequently referred to as the “positive platform” due to its content and the users’ attitude. The app is one of the most popular and loved with a fanatic fan base behind it. In the business environment, however, it is often seen as a challenge. The inability of creating direct

How to double your Instagram followers only for a month Dubbed the “King of social engagement” by Forrester Research, Instagram offers an engagement rate of 2.3%, which far exceeds that of Facebook (0,2%) and Twitter (0.02%). Instagram has already become such an important part of the businesses’ online strategies that attracting more followers should be

The power of content marketing Have you heard the phrase “content is the King”? Yes, the king of Internet. The content is one of the most valuable and influential factors online, not only for the search engines like Google, but for the most important individuals in the digital world – our users. The creation and

How to use Instagram Hashtags for our business? We have seen countless changes, but definitely the most interesting remain those in the technology world. Internet is progressively growing, and social networks increasingly become part of our daily lives. We can certainly say that for the past months Instagram and Facebook, are on top of the

Periscope – Twitter’s video platform Periscope, the mobile app for online video broadcasting in real time, acquired by Twitter in February 2015, is officially the most commented and debated platform for live video streaming. Periscope is a great opportunity for all of us who want to have unlimited audience, who are willing to talk and

Snapchat – the quiet revolution in the world of social networks Snapchat has become a global phenomenon because of its self-destructing photos that have a life expectancy of only a few seconds before they disappear forever. This feature makes the application extremely popular with its users. As of June 2016, Snapchat has 150 million active

How businesses can earn money from Instagram? Instagram probably seems like a place only for some niche businesses in the market that can succeed – like fashion or food industry. However, it’s definitely not true, if you know what you are doing. The truth is that more and more owners of small, medium and large

Content is the King, Brand is the Queen Recently, the phrase „Content is the King” has become extremely popular among online marketing experts. As both a discussion spectator and a debater on the subject matter, I must say that the content we’re creating is a bit different from other marketing areas like social media marketing

The Art of Self-Advertising: How to Suck Up To Yourself Without any doubt, advertising yourself is one of the finest arts in existence: you need not only finesse, but a knack for diplomacy and strategic thinking too. Multiply the challenging nature of all these elements by two, and you’ll arrive at the rules inherent in