Marketing and SEO
Practical articles on digital marketing, SEO, ecommerce, social media, email and content. Most of them come from real work with clients and my own online stores, so you will find concrete tactics, examples and mistakes to avoid rather than buzzwords. Useful for business owners, marketers and anyone who wants more traffic, more leads and more sales online.
The end of digital agencies: evolution or decline?
How AI is changing the way agencies work and create value. The key ideas from our Digital4Plovdiv 2026 talk, 6 steps to…
Automated email marketing for online stores: 7 tips
Every online store owner wants to get the most out of their resources, with a strategy that turns traffic into lasting value.…
How to land a digital marketing internship at an agency
When we launched our first internship program in 2014, I had no idea how much of an impact it would have. In…
TikTok marketing: passing fad or long-term trend?
TikTok in numbers in 2025, advertising in Bulgaria since July 2024, formats, TikTok Shop and the risks. Fad or long-term trend?
How Neural Interfaces Will Transform Business and Marketing
Life after the smartphone: why business and marketing will never be the same An era is ending, and the next one isn’t…
LinkedIn marketing basics
How to use LinkedIn for B2B marketing in 2025: personal profile and company page, formats, ads, Sales Navigator and a 90-day strategy.
E-commerce 4x4: running a successful online store in Bulgaria
How to grow your online store’s sales E-commerce has been growing at an impressive pace in recent years. The latest Eurostat data…
Digital Stars: the competition that recognises young talent in digital marketing
The story of the Digital Stars competition from its first edition in 2019 to the sixth in 2024: how it works, who…
Speaking at OAconf 2019 Live Edition: SEO Panel
One of my favourite online advertising conferences is back: OAconf, the Online Advertising Conference 2019! The event takes place on 19 September.…
Digital 4 Varna: the first SEO and content marketing conference in Varna, 29-30 June 2019
Digital 4 Varna: the first SEO and content marketing conference in Varna, 29-30 June 2019 For the first time, Bulgaria's seaside capital…
From zero to BGN 100,000 in under a year: launching an online store
From zero to BGN 100,000 (about €51,000) in under a year: how to launch a successful online store More and more people…
Influencer marketing: benefits, rules and how to work with influencers
How big the influencer marketing market is, which creators to choose, how to label ads under EU and Bulgarian rules and how…
I write from experience, not theory
Petar Dyaksov is an entrepreneur and investor who builds and grows businesses in digital marketing, e-commerce and technology. More about me