Marketing and SEO
Practical articles on digital marketing, SEO, ecommerce, social media, email and content. Most of them come from real work with clients and my own online stores, so you will find concrete tactics, examples and mistakes to avoid rather than buzzwords. Useful for business owners, marketers and anyone who wants more traffic, more leads and more sales online.
Seminar: "The key to success on social media in 2017"
On 12 July the free seminar "The key to success on social media in 2017" took place. I was honoured to be…
Instagram marketing for business: growth, hashtags, links and sales
How the Instagram algorithm works in 2025, which formats drive growth, the role of hashtags, how to add a link to your…
Digital Marketing Fundamentals in Plovdiv
As our world goes digital, online advertising and digital presence matter more and more, and digital marketing keeps growing, so does the…
Meta Ads remarketing for online stores: 3 practices that work
How Facebook remarketing changed: Conversions API, Advantage+ catalog ads, EU rules and three practices for online stores with real results.
Content marketing: content is king, brand is queen
What content marketing is, the power of story, content and brand, the 2025 data, formats, SEO, AI and how to measure results.
How businesses can use Snapchat
Snapchat in numbers in 2025, who uses it, AR Lenses, Spotlight and Sponsored Snaps, and when it makes sense for Bulgarian businesses.
How to build a successful online store in 10 steps
Today’s consumer is digital. People spend far more time online than in the real world, and more and more of them skip…
Self-Promotion: How to Be Your Own Brand
Self-promotion: how to be your own brand Make no mistake: self-promotion is one of the most delicate arts there is. It takes…
Medium: what happened to the platform for bloggers and does it make sense today
What has happened to Medium since 2016, how writers earn, Medium and SEO, the alternatives and whether it makes sense for Bulgarian…
Does your business need video marketing?
What the 2025 data says about video marketing, short vs long video, YouTube, AI tools and a practical plan for small businesses.
The Most Creative Marketing Strategies
When we talk about marketing (good marketing, that is), we’re really talking about creating a lasting effect. Whether it’s a strong emotional…
How to build a great online store (presentation)
There are millions of online stores around the world, and many of them are good. The problem is that with so much…
I write from experience, not theory
Petar Dyaksov is an entrepreneur and investor who builds and grows businesses in digital marketing, e-commerce and technology. More about me