What is Medium? A little over a year ago, we witnessed a rather quiet revolution in the world of social networks – a new website created by two of Twitter’s co-founders. Yes, we’re talking about Medium. At the beginning, writing for Medium was a privilege as only invited authors could publish their articles, whereas all others
Does your business need digital and video marketing? If you are reading this article, you are probably as certain as I am that marketing is what really defines the success of your business. Virtually, every aspect of your business depends on your marketing strategy (successful or not). You may have the best product in the
The definition for a successful modern business includes its above satisfactory presentation in an online environment. Moreover, it is exactly the Web that might serve as your project’s best popularization channel, depending on your niche. My experience with fragrances.bg (which I found in 2011) proved just that. From a medium-sized business, which counted mainly on high
When it comes to marketing (good marketing, at that), it’s all about creating a lasting impression. Whether it is a strong emotional connection you create between your customers and your product/service or you get the “wow factor”, a successful marketing campaign should capture the customer’s attention right away. How to achieve that? Well, there are
This great video, I decided to share with you, is about perhaps the most important aspect of a new idea/product/service, namely its distribution. No matter how brilliant it may be or how much it would help all customers it is aimed at, it will be nothing if you don’t have the right mechanism to spread
Online business or – “making money from internet” as we usually call this field – has reached an extremely high-speed, continuous development and deepening. It immerses into our everyday lives, but moreover, it brought new free job positions, which made it possible for many newly established occupations and professions to rise up. Among them, the
Today, online marketing provides a variety of ways for expanding your client reach, as well as for active advertising of a certain product or service. The widely popular email marketing is one of those means. In e-commerce theory and practice, email marketing is determined as a main income of new clients and it is also
Marketing, or the way you communicate the value of your product/service/brand to your clients, can be divided into about a hundred different types. To make it easier for you, an American university teacher has explained the main types of marketing, as well as some of the most commonly used marketing terms through simple examples that
What is Search Engine Optimization (SEO)? Search engine optimization (SEO) is crucial for your website’s appearance in search engines and, as such, it is widely used as an Internet marketing strategy in the companies. In order to achieve an effective SEO, it is good to follow some rules and guidelines that we have collected for