Seminar: "The key to success on social media in 2017"

On 12 July the free seminar "The key to success on social media in 2017" took place. I was honoured to be invited by the SoftUni Digital team to speak at the event, which was kindly hosted and supported by the Software University.

The event drew huge interest. Despite the summer season, the hall was packed with more than 200 people and extra chairs had to be brought in, which made me very happy. Young people's eagerness to learn, grow and put their skills to good use is a great thing.

The talk lasted about two hours, and I was able to focus on:

• The importance and impact of social media;
• How social media helps us increase sales significantly;
• Practical steps for building a successful, recognisable brand;
• Current and upcoming Facebook trends in 2017;
• Examples of good practices that can be applied in Bulgaria;
• 3 case studies of successful remarketing campaigns on Facebook;
• Instagram strategies for business success.

We also looked at the different types of content and the specifics of each, and at several real case studies that show the true power of a well-built social media marketing strategy. My goal was to give participants information that is as accurate and practical as possible, so we used only real examples with real results, held discussions and made time for questions at the end.

After the seminar I received some very kind words, and I cannot describe how much they mean to me. They are one of the things that keep me motivated. Here are some of them:

"I would like to thank you for the wonderful seminar! The information you gave is valuable and useful to me, and I will try to apply your advice in my industry. Sincere thanks and best regards!"
P. Tsoneva

"I want to congratulate you on the great talk tonight at SoftUni, it was extremely useful. I left very inspired and with lots of new ideas. Thank you."
I. Yosifov

"Thank you for today's talk. For me personally it was very instructive and useful, and I took away a few ideas that I will definitely apply."
S. Hazim

"Congratulations on yesterday's seminar. You are a great presenter."
T. Katardzhiev

"Thank you for the useful talk tonight."
S. Spasova

The whole seminar was recorded, and you can find the video here:

https://digital.softuni.bg/events/29/keys-to-successful-social-media-marketing-in-2017

If you want to look through my slides from the event, you can do so here:

https://www.slideshare.net/Tendrik/12072017

I hope you find the materials useful!

Thank you to SoftUni Digital and Alexander for the hospitality, and I wish you success!