How much do you really make per order?
Revenue looks great in the dashboard. This calculator takes out VAT, shipping, payment fees, returns, ads and overheads and shows what is actually left. It takes about a minute.
- No sign-up, nothing is stored
- Built for real e-commerce costs
- Shows your break-even ROAS
Want me to look at your numbers?
Send me your result and I will reply with three specific ideas to grow your profit. Free, no strings attached.
How the calculation works
Taxes are removed first, so all costs should be entered without VAT if you can reclaim it. Ad spend and refused parcels are spread over the orders that are actually delivered. Returns remove the revenue of returned orders, add back the items you can resell and add return shipping if you pay for it. Fixed costs are divided by delivered orders per month.
What is break-even ROAS?
The lowest ROAS at which an order still makes zero profit after all costs. If your ads run below it, every sale costs you money. It depends on your margin, shipping, fees and returns, so it is different for every store.
Why is my real ROAS lower than the one in Google or Meta?
Ad platforms count placed orders at full price. Some of those orders are refused at the door or returned later, so the money you actually keep is smaller.
Why do refused parcels cost so much?
You pay the carrier both ways and packaging, and you also paid for the ad that brought the order. All of that has to be covered by the orders that do get delivered.
Is my data saved?
No. Everything is calculated in your browser. Nothing is sent anywhere unless you choose to send me your result.