Digital 4 Varna: the first SEO and content marketing conference in Varna, 29-30 June 2019
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Digital 4 Varna: the first SEO and content marketing conference in Varna, 29-30 June 2019
For the first time, Bulgaria's seaside capital will host a two-day digital marketing event on 29 and 30 June. The SEOMAX team and I are co-organisers. Digital 4 Varna aims to bring together the best case studies and real-world examples. The main topics are SEO and content marketing.
Over the weekend, around 40 Bulgarian speakers and practitioners, well-known names in the field, will take the stage at the Cherno More Hotel. (I will not list them all, because I would miss someone and they would be offended.) They have many years of experience and dozens of successful campaigns for clients in Bulgaria and abroad. These are the people who set the marketing and digital trends in the country.
The conference offers nearly 70 hours of talks, presentations and workshops, networking and consultations. It is also a chance to meet specialists who do not usually work in the city. Growing your online business is hard without forums like this.
Digital 4 Varna combines knowledge, experience, trends and scale.
I will be there too, taking part in two panel discussions: "Link building in 2019: how to do it without risk?" on Saturday and "Content marketing strategies for a successful online business" on Sunday.
Who is Digital 4 Varna for?
The conference suits a wide range of people, anyone who wants to learn more about digital marketing, SEO and content marketing:
- Owners and managers of companies from Varna, the region and the rest of the country
- Business representatives
- Marketing specialists
- Students
- Freelancers
- PR and media experts
- Any business interested in the benefits of digital technology, or already using it to talk to customers
Anyone who simply wants to grow in this field, loves marketing or is interested in SEO and content marketing will find useful ideas to put into practice.
Programme and topics at Digital 4 Varna
Topics and programme for 29 June
- 7 practical SEO methods for strong, high-quality traffic.
- Website SEO audit: why am I not selling enough?
- 10 practical SEO and UI/UX tips for your online store.
- SEO for WordPress sites for non-professionals.
- SEO in 2019: trends and best practices for optimising your online store.
- Video SEO: how to get your videos to rank higher in different search engines.
- SEO and digital marketing in a business context: calculating return on investment, and 7 questions to ask before you start.
- Video panel: SEO questions and answers for a successful SEO strategy.
Panel discussions: "The Best SEO Practices"
- Technical SEO: what matters most?
- Link building in 2019: how to do it without risk?
- Site quality and E-A-T: good practices and the most common mistakes.
- Useful SEO content: what it is and how to create it.
Topics and programme for 30 June
- Content marketing for a successful online business.
- Planning content in 4 steps: how to create engaging content easily and often.
- How to create value for customers and get value back from them.
- BrandFormance on social media.
- The 7 most important content strategies for success on Facebook in 2019/2020.
- How free content increases sales.
- Emails that sell.
- Striking and effective content for Instagram.
- Educational marketing, or how to use content to build long-term loyal customers.
- 10 tips for making an advertising video yourself on a small budget.
Panel discussions: "The Best Content Marketing Practices"
- Fake content: how to spot it and how to fight it.
- Workshop: "Copywriting with added value".
- Copywriting in 2020: what to expect.
- Content marketing strategies for a successful online business.
A special 20% discount code
Readers of my blog, and of this article in particular, can get 20% off the ticket price with the code SEOMAX20D4V.
You can buy tickets on the conference's official website: https://digital4varna.com/
Petar Dyaksov
Entrepreneur, investor and managing partner at SEOMAX, with more than 15 years of experience in e-commerce and digital marketing. He builds businesses in technology and e-commerce, invests in companies and supports entrepreneurs. Speaker, trainer and mentor at dozens of conferences, seminars and entrepreneurship programmes.
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