Digital Marketing Fundamentals in Plovdiv

Contents · 5 sections

1. Who is the course for?
2. What skills will you gain?
3. Course programme
4. How much does it cost?
5. How do you sign up?

As our world goes digital, online advertising and digital presence matter more and more, and digital marketing keeps growing, so does the need for more specialists in the field.

That is why I am happy to present the new course we are organising at Tendrik Academy: Digital Marketing Fundamentals. It takes place on the last weekend of June, 24 and 25, in Plovdiv and covers all the most important points of digital marketing.

I will be the trainer, and my goal is to pass on a condensed version of many years of experience in the field and to help every participant grow as much as possible. The course covers the role of social media, consumer psychology and behaviour and the place of marketing in them, Facebook ad campaigns (and remarketing), SEO, brand management and content marketing.

Who is the course for?

In practice, for anyone who wants to learn more about online marketing. Because of the nature of the field and the practical focus of the course, it will be useful to any ambitious person. In a world so dependent on technology and digitalisation, it is almost impossible to avoid the online space, advertising and all the other sides of digital marketing, whatever you do.

Growing a business, even a purely physical one, now requires an online presence. Working in any modern company now requires digital skills. That is why the programme covers all the main aspects of digital marketing, so that it is useful to everyone, from beginners to specialists.

What skills will you gain?

• Ideas for creating quality content online;
• Website optimisation and modern SEO practices;
• Creating successful marketing (and remarketing) campaigns on Facebook;
• Building and running a complete online marketing concept: planning, analysis, optimisation, advertising, creation and results;
• Analysing competitors and customers and targeting the right audience;
• Choosing the most suitable visual and digital identity;
• Understanding the power of social media and how to use it properly.

Course programme

Day 1 (24 June): social media marketing and Facebook advertising

• Social media and its impact
• The psychology of Facebook users
• Facebook marketing
• Facebook advertising
• Facebook remarketing
• Instagram marketing

Day 2 (25 June): SEO

• On-page SEO
• Off-page SEO
• Content marketing
• Brand management
• Behavioural factors
• Online reputation management

How much does it cost?

Price if you sign up by 18 June: BGN 99

Price if you sign up by 23 June: BGN 129

How do you sign up?

To sign up, visit the academy's website, the Facebook event or get in touch with me.