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Why good leaders make you feel safe – when the sense of trust and cooperation overpowers the fear of authority (video)

Monday, 15 June 2015 by Petar Dyaksov

We have gone through a lot of aspects of leadership, each one having its own place in the puzzle of the leadership picture. One of them, perhaps one of the most important ones, has to do with safety, trust, and cooperation within the organization. In this video Simon Sinek lets us peak into his vision

Published in Leadership

How to get your ideas to spread – when the mass media marketing model no longer works (video)

Thursday, 28 May 2015 by Petar Dyaksov

This great video, I decided to share with you, is about perhaps the most important aspect of a new idea/product/service, namely its distribution. No matter how brilliant it may be or how much it would help all customers it is aimed at, it will be nothing if you don’t have the right mechanism to spread

Published in Leadership, Marketing and SEO

How to start a movement (when following is more important than leading)

Friday, 22 May 2015 by Petar Dyaksov

Starting a movement is, by no means, an easy task. The benefits of successfully starting a movement, however, are numerous and they will inevitably pay off for all your efforts. Here’s what you’ll receive if you manage to effectively start a movement: a committed group of people following you (followers) the power of collective identity

Published in Leadership

Social Farming Project

Monday, 11 May 2015 by Petar Dyaksov

At the end of March, I had the pleasure to be a part of the organization of a “Social farming” project (with the help of Mladezhki Glas – Plovdiv and JCI Plovdiv). It was funded by the new Erasmus+ program and it gathered 48 young people from 10 different countries (Spain, Italy, Serbia, Romania, Greece,

Published in Initiatives

10 business ideas with less than 1000 euro capital

Tuesday, 05 May 2015 by Petar Dyaksov

They say there`s no place for business in Bulgaria. They also say that you need lots of money to start your own company. However, I would dare to argue with all those pessimists, who believe in such statements. I’m going to present you 10 types of businesses to start with less than 500 or 1000

Published in Entrepreneurship

The Bulgarian entrepreneur today

Tuesday, 21 April 2015 by Petar Dyaksov

Ambitious, but willing to work 24/7 in the name of the cause; innovation lover and a person, who knows how to take risks; unbending and brave active player in the national economy – this is a short description of the successful modern-day entrepreneur. And even if you think these people are mostly either very few,

Published in Entrepreneurship

Do you need a copywriter for a successful online marketing and SEO?

Tuesday, 21 April 2015 by Petar Dyaksov

Online business or – “making money from internet” as we usually call this field – has reached an extremely high-speed, continuous development and deepening. It immerses into our everyday lives, but moreover, it brought new free job positions, which made it possible for many newly established occupations and professions to rise up. Among them, the

Published in Marketing and SEO

For a third time in Plovdiv First Steps in Business – a free entrepreneur seminar

Friday, 17 April 2015 by Petar Dyaksov

On 22nd of March 2015 my JCI Plovdiv team and I again organized the free seminar “First Steps in Business”, which took place at the Aula of the Technical University – branch Plovdiv. This time our choice of speakers was even more ambitious than before, and the event itself brought together more than 150

Published in Entrepreneurship, Initiatives

Email marketing – the annoying, but effective method for boosting sales

Tuesday, 07 April 2015 by Petar Dyaksov

Today, online marketing provides a variety of ways for expanding your client reach, as well as for active advertising of a certain product or service. The widely popular email marketing is one of those means. In e-commerce theory and practice, email marketing is determined as a main income of new clients and it is also

Published in Marketing and SEO

Marketing terms explained through simple examples that will both make you laugh and make you think

Monday, 09 March 2015 by Petar Dyaksov

Marketing, or the way you communicate the value of your product/service/brand to your clients, can be divided into about a hundred different types. To make it easier for you, an American university teacher has explained the main types of marketing, as well as some of the most commonly used marketing terms through simple examples that