When it comes to marketing (good marketing, at that), it’s all about creating a lasting impression. Whether it is a strong emotional connection you create between your customers and your product/service or you get the “wow factor”, a successful marketing campaign should capture the customer’s attention right away. How to achieve that? Well, there are
In general, corporate social responsibility establishes that necessary and recommended link between the firm /company and the community outside of the frames of the manufacturing, distribution or whatever the business activity is. CSR has several general aims – sustainable economy development, strategic partnership, improvement of relationships between employers and employees and even inside the entire
Raising our children to be the best version of themselves is not an easy task. Probably, every parent will agree with me. There are, however, some monumental mistakes that parents make, according to Cameron Herold. One of these mistakes is teaching our kids the wrong things. “Being an entrepreneur is actually a cool thing”, says
Everyday leadership – ordinary people having an extraordinary impact on other people’s lives Do you call yourself a leader? According to Drew Dudley, leadership is something we have put on a pedestal and we hardly ever recognize a true leader in our everyday lives. What’s more, leaders themselves refuse to be given this title as
We have gone through a lot of aspects of leadership, each one having its own place in the puzzle of the leadership picture. One of them, perhaps one of the most important ones, has to do with safety, trust, and cooperation within the organization. In this video Simon Sinek lets us peak into his vision
This great video, I decided to share with you, is about perhaps the most important aspect of a new idea/product/service, namely its distribution. No matter how brilliant it may be or how much it would help all customers it is aimed at, it will be nothing if you don’t have the right mechanism to spread
Starting a movement is, by no means, an easy task. The benefits of successfully starting a movement, however, are numerous and they will inevitably pay off for all your efforts. Here’s what you’ll receive if you manage to effectively start a movement: a committed group of people following you (followers) the power of collective identity

Social Farming Project

At the end of March, I had the pleasure to be a part of the organization of a “Social farming” project (with the help of Mladezhki Glas – Plovdiv and JCI Plovdiv). It was funded by the new Erasmus+ program and it gathered 48 young people from 10 different countries (Spain, Italy, Serbia, Romania, Greece,
They say there`s no place for business in Bulgaria. They also say that you need lots of money to start your own company. However, I would dare to argue with all those pessimists, who believe in such statements. I’m going to present you 10 types of businesses to start with less than 500 or 1000
Ambitious, but willing to work 24/7 in the name of the cause; innovation lover and a person, who knows how to take risks; unbending and brave active player in the national economy – this is a short description of the successful modern-day entrepreneur. And even if you think these people are mostly either very few,
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