What is Medium? A little over a year ago, we witnessed a rather quiet revolution in the world of social networks – a new website created by two of Twitter’s co-founders. Yes, we’re talking about Medium. At the beginning, writing for Medium was a privilege as only invited authors could publish their articles, whereas all others
  Does your business need digital and video marketing? If you are reading this article, you are probably as certain as I am that marketing is what really defines the success of your business. Virtually, every aspect of your business depends on your marketing strategy (successful or not). You may have the best product in
The definition for a successful modern business includes its above satisfactory presentation in an online environment. Moreover, it is exactly the Web that might serve as your project’s best popularization channel, depending on your niche. My experience with fragrances.bg (which I found in 2011) proved just that. From a medium-sized business, which counted mainly on high
When it comes to marketing (good marketing, at that), it’s all about creating a lasting impression. Whether it is a strong emotional connection you create between your customers and your product/service or you get the “wow factor”, a successful marketing campaign should capture the customer’s attention right away. How to achieve that? Well, there are
In general, corporate social responsibility establishes that necessary and recommended link between the firm /company and the community outside of the frames of the manufacturing, distribution or whatever the business activity is. CSR has several general aims – sustainable economy development, strategic partnership, improvement of relationships between employers and employees and even inside the entire
Raising our children to be the best version of themselves is not an easy task. Probably, every parent will agree with me. There are, however, some monumental mistakes that parents make, according to Cameron Herold. One of these mistakes is teaching our kids the wrong things. “Being an entrepreneur is actually a cool thing”, says
Everyday leadership – ordinary people having an extraordinary impact on other people’s lives Do you call yourself a leader? According to Drew Dudley, leadership is something we have put on a pedestal and we hardly ever recognize a true leader in our everyday lives. What’s more, leaders themselves refuse to be given this title as
We have gone through a lot of aspects of leadership, each one having its own place in the puzzle of the leadership picture. One of them, perhaps one of the most important ones, has to do with safety, trust, and cooperation within the organization. In this video Simon Sinek lets us peak into his vision
This great video, I decided to share with you, is about perhaps the most important aspect of a new idea/product/service, namely its distribution. No matter how brilliant it may be or how much it would help all customers it is aimed at, it will be nothing if you don’t have the right mechanism to spread
Starting a movement is, by no means, an easy task. The benefits of successfully starting a movement, however, are numerous and they will inevitably pay off for all your efforts. Here’s what you’ll receive if you manage to effectively start a movement: a committed group of people following you (followers) the power of collective identity