Author: Petar Dyaksov
We are launching the Growth Program 2026: mentoring and up to €100,000 investment for growing businesses
At RED Group Capital we are launching the Growth Program 2026: two months of mentoring and hands-on work on the real challenges…
How to choose an e-commerce platform for your online store
Before you upload your first product or run your first ad, there’s a bigger question to answer: which platform will you choose…
How my “bargain” car from the US became a costly lesson
How my “bargain” Audi from the US turned into a lesson worth thousands of euros, and a new business A year ago,…
Automated email marketing for online stores: 7 tips
Every online store owner wants to get the most out of their resources, with a strategy that turns traffic into lasting value.…
Freelancer or Graphic Design Company: Which Should You Choose?
Visual communication is one of the most important parts of marketing and of building a successful brand. Whether it’s a logo, web…
Investing in gold: the basics, taxes and buying tips
Why gold passed 4,000 dollars in 2025, physical vs non-physical gold, taxes in Bulgaria, how much gold to hold and the most…
Personal finance: first steps
Managing your personal finances in 2025: budgeting, an emergency fund, inflation, deposits, the euro and where Bulgarians can invest.
How to land a digital marketing internship at an agency
When we launched our first internship program in 2014, I had no idea how much of an impact it would have. In…
Beyond leadership: my LEAP program experience in the US
I still remember the moment I got the news: I had been chosen as one of fifteen participants in the Leadership Education…
How AI helps automate and optimize business processes
In just a few years, artificial intelligence has become a reality that is changing how we work, communicate and grow businesses. If…
TikTok marketing: passing fad or long-term trend?
TikTok in numbers in 2025, advertising in Bulgaria since July 2024, formats, TikTok Shop and the risks. Fad or long-term trend?
How Neural Interfaces Will Transform Business and Marketing
Life after the smartphone: why business and marketing will never be the same An era is ending, and the next one isn’t…
I write from experience, not theory
Petar Dyaksov is an entrepreneur and investor who builds and grows businesses in digital marketing, e-commerce and technology. More about me